1. A pretty setting where you can lounge outside the lodge, look at the water (stream or lake), and casually meet the other guests. When I want to be alone, I tent camp and fish. When I go to a lodge, by myself or with others, I still want to meet and interact with people in a relaxed way. So, you have to have a place, like a large porch, where you can do the same when it's raining. Along with this, you need a bar! Not that you need to obtain a liquor license, but have a cozy area with wood and tables and comfortable chairs where guests can bring their own spirits to enjoy while they talk. You have to keep such a "bar" smoke-free, I understand that. But those who want a smoke (, cigar, or cig) can go outside and down-wind of everyone else.
2. A tackle shop that's well stocked with flies, lines, leaders, tippet material, accessories, books, . . . and specialty tackle from vendors local to the region, i.e., bamboo rodmakers, landing-net makers, artists, custom-graphite-rodbuilders, etc. Be sure to include good maps, current topo maps from the USGS for the adventurous. Lastly a way for the shop's staff to have the latest weather up-dates / forecast.
3. A good dining room for breakfast at least. Guests may be willing to drive to the nearest town for dinner, but breakfast is the meal you don't want to delay.
4. A table with a good goose-neck-extendable light for fly tying. If you can afford to put one in every guest's room, great. Otherwise, a couple in the bar would be good. Some of us like to tie in the evening after our experience the previous day.
5. I think a TV in every room is unnecessary. Limit it to an area of the bar/lounge. But a combination radio/CD player in each room is nice. Many of us have our favorite CDs or want to just listen to something on the radio.
6. A place to hang your wet waders and wading boots overnight, so they can dry out. Gates Au Sable Lodge has a rack outside each room and they've never had a problem with theft. So whether you have an inside or outside area, guests will need someplace so their room's floor or their car doesn't get wet.
7. Reservations a year ahead. Some anglers and their friends reserve the same week each year to take a fly fishing trip. If you like a place, it's easy to just reserve you time for next year when you check-out.
8. You want a website that has quality pictures of the lodge (inside and outside), the setting, the guest rooms, and the local stream/lake.

I hope this helps. Let us know if you do get a websit up and best regards,

SecondHandWolf